Kun Khmer, Cambodia’s ancient martial art, is deeply woven into the country’s history and identity. Despite its rich heritage, Kun Khmer has often been overshadowed on the international stage. Enter The Ring Kun Khmer, a modern gym in Phnom Penh that not only trains fighters but also welcomes beginners, tourists, and fitness enthusiasts who want to experience this unique sport. To get a deeper insight into the mission behind The Ring Kun Khmer, Cambodia Lifestyle sat down with co-founder Sov Men, who is also the creator of Khmer Flow, a lifestyle brand dedicated to promoting Kun Khmer worldwide.

Can you introduce yourself and tell us about The Ring Kun Khmer?

My name is Sov Men, and I’m the co-founder of The Ring Kun Khmer, a gym located in the heart of Phnom Penh. I also manage our professional fight team and act as their agent. Additionally, I created Khmer Flow, a lifestyle brand that aims to promote Kun Khmer culture and identity beyond Cambodia’s borders.

When we launched The Ring, our goal was simple: to create a welcoming space where anyone could experience Kun Khmer. Whether you’re a local, an expat, a tourist, or just a fitness enthusiast, this gym is for you. The idea was never to build a gym just for fighters but to make a modern Kun Khmer training center that is open to all.

Over time, we naturally attracted more serious fighters, and I realized how few opportunities there were for them to grow or gain international exposure. That’s when my role evolved—I began managing our fight team, building international connections, and helping our athletes get the recognition they deserve.

On a personal level, this journey has been eye-opening. Being born and raised in France, I grew up unaware that Cambodia even had its own martial art. That realization shocked me. If I didn’t know, how many others were also unaware? That inspired me to create Khmer Flow. It started as a clothing line, but it quickly became a cultural platform that spreads awareness of Kun Khmer worldwide. Our slogan, “We Don’t Play Kun Khmer”, has become a proud statement of what this sport represents—it’s not just a game, it’s our identity.

Today, The Ring remains a gym for everyone. Yes, we train professional fighters, but we also welcome amateurs, beginners, kids, and tourists. It’s a community where people can experience a piece of Cambodia’s heritage, whether their goal is fitness, fun, or mastering Kun Khmer. At the same time, we continue to push the sport globally, step by step.

How long has The Ring been operational, and what are your future plans?

We’ve been running The Ring for almost three years now. What started as a training space quickly grew into something much bigger. As I worked with more fighters, I realized that it wasn’t just about running a gym—it was about creating real opportunities for Kun Khmer athletes, especially those who dream of international exposure but have no clear pathway to achieve it.

That’s when my vision shifted: I want The Ring to be a launchpad for Kun Khmer fighters, helping them grow locally and internationally. With Khmer Flow, I want to take Kun Khmer beyond the ring, giving it a platform in everyday life.

Some of our biggest achievements so far:

• Watching our community grow and seeing amateur members step into their first interclub fights.
• Seeing our professional fighters improve daily and now be recognized among the best in Cambodia.
• Having two of our fighters selected for GMA (Gods of Martial Arts), one of the biggest MMA promotions in Vietnam, with the chance to fight for a belt.
• The success of our Khmer Flow slogan, “We Don’t Play Kun Khmer”, which has gained international attention.

Looking ahead, I have big plans: Partner with major organizations like Glory Kickboxing, ONE Championship, and Karate Combat. Continue growing Khmer Flow as a cultural brand that carries Kun Khmer’s message worldwide. Expand The Ring—possibly opening new gyms across Cambodia. Make Kun Khmer a recognized part of Cambodia’s sports tourism.

It’s a long road, but we’re already on the way.

What makes The Ring unique, and what do you love most about your work?

What I love most is that The Ring has become a real community. On any given day, you’ll see professional fighters, hobbyists, kids, seniors, locals, and expats all training together. There’s no judgment, no ego—just people pushing themselves and supporting each other.

Our uniqueness comes from this balance: we’re modern and international, yet we deeply respect the roots of Kun Khmer. We work with Kun Khmer legends but also bring in foreign coaches to provide fresh perspectives. This mix creates something truly special.

Beyond just training fighters, Khmer Flow has become the cultural voice of our mission. The designs, slogans, and merchandise all send a message: Kun Khmer is serious, and it belongs on the world stage.

At our core, we stand for respect, hard work, and loyalty. Whether someone trains for fitness, competition, or cultural connection, they receive the same support. The Ring and Khmer Flow are two sides of the same mission—building something meaningful for Kun Khmer, both inside and outside the ring.

Why should people train at The Ring, and how does it benefit the community?

The Ring isn’t just another gym. It’s a unique spot in the heart of Phnom Penh, located in Koh Pich at Aquation Office Park. We’ve partnered with DIB Club, so members don’t just train—they also get access to a beautiful swimming pool for recovery and relaxation. It’s a full experience, not just a workout.

What sets us apart is the mix of serious training and a great environment. Fighters, international athletes, tourists, and hobbyists all train together. It’s not about status, it’s about effort.

On top of that, Khmer Flow turns every supporter into an ambassador for Kun Khmer. People wear our shirts in Europe, the U.S., Myanmar, and beyond. Every time someone puts on a “We Don’t Play Kun Khmer” shirt, they’re carrying our culture with them.

On a bigger scale, The Ring helps young Cambodians—especially those from rural areas—find opportunities they never imagined. Some of our fighters came from tough backgrounds, and today, they’re on TV, fighting abroad, and building careers. That changes their lives and those of their families and communities.

What does Cambodia mean to you, and why have you chosen to build this here?

For me, this is personal. I was born in France, but my roots are here. I didn’t expect to stay this long when I came to Cambodia ten years ago. But the more time I spent here, the more I saw how much potential there was—and how much of our own culture is still under-promoted.

Discovering Kun Khmer was a shock. Growing up in France, I loved martial arts, but I had no idea Cambodia had its own fighting style. That realization made me stay. It felt like my responsibility to help Kun Khmer evolve, modernize, and gain recognition, both here and internationally.

What I love about living in Cambodia is the energy. It’s young, fast-moving, and full of opportunities to build something meaningful. That’s what I’m doing with The Ring Kun Khmer and Khmer Flow—helping write the next chapter for Kun Khmer and making sure it gets the respect it deserves.

The Ring Kun Khmer & Fitness
📍 Location: 540 Koh Pich Street, Aquation Office Park, Phnom Penh, Cambodia

⏰ Opening Hours:
Monday to Friday: 7:30 AM – 8:30 PM
Saturday – Sunday: 8:00 AM – 5:00 PM

📞 Contact:
Phone / Telegram / WhatsApp: +855 96 696 1994
Facebook: @theringkunkhmer
Instagram: @theringkunkhmer

Khmer Flow

Facebook: @khmerflow.kh

Instagram: @khmerflow

DM directly to order “We Don’t Play Kun Khmer” t-shirts, gear, and more.

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The National Kun Khmer Championships 2024 will take place in Kampong Chhnang province from February 17 to 19, showcasing Cambodia’s most skilled young fighters in the country’s ancient martial art. This highly anticipated event is a significant step in preserving and promoting Kun Khmer, an integral part of Cambodia’s cultural heritage and a thrilling spectacle for locals and visitors alike.

A Legacy of Strength and Skill

Kun Khmer, a traditional martial art with centuries-old roots, has been practiced in Cambodia for generations. Known for its powerful strikes, clinch techniques, and relentless fighting spirit, Kun Khmer is more than just a sport—it is a symbol of Cambodian resilience and national pride. 

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Unlike Western boxing, Kun Khmer incorporates elbow and knee strikes, making it one of the most dynamic and exciting combat sports to witness. Tourists who get the chance to watch a match will experience not just a fight, but a showcase of skill, discipline, and deep-rooted tradition.

Identifying Cambodia’s Future Champions

According to Khov Chhay, President of the Kun Khmer Federation, this championship serves a dual purpose: it will determine the top Kun Khmer athletes who will represent Cambodia on the international stage while also allowing technical officials to gain experience in organizing world-class competitions. 

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With 139 athletes under 18, including 33 female fighters, participating from 15 municipal and provincial sports associations, the event promises a display of talent and grit across 19 different disciplines.

A Must-See Spectacle

For visitors to Cambodia, the National Kun Khmer Championships offer a rare opportunity to witness one of the country’s most exciting and deeply rooted traditions. The raw intensity, the precision of each strike, and the unwavering determination of the fighters create an electrifying atmosphere. Whether in a grand stadium or a small local arena, Kun Khmer matches are an authentic Cambodian experience that should not be missed.

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With 76 medals up for grabs, the tournament is set to be a fierce battle where the next generation of Kun Khmer warriors will carve their names into history. As Kun Khmer gains more recognition internationally, this championship is a vital stepping stone for Cambodia to showcase its martial arts legacy to the world

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Football fever is about to take over Cambodia as Morodok Techo National Stadium gears up to host a thrilling quarterfinal clash in the AFC Challenge League. On March 6, Cambodian champions Preah Khan Reach Svay Rieng FC will take on Myanmar’s Shan United in what promises to be an electrifying first-leg battle.

A historic moment for Cambodian football

This marks the first official football match at Morodok Techo National Stadium in three years, reinforcing Cambodia’s growing reputation as a regional sports hub. The last time this world-class stadium was used for an international match was during the AFF U23 Championship in 2022. With state-of-the-art facilities and a capacity for over 60,000 fans, the stadium is primed to showcase the very best of Cambodian football to an international audience.

A stadium fit for the biggest occasions

The Morodok Techo National Stadium is no stranger to major sporting events, having hosted the opening and closing ceremonies of the 32nd SEA Games in 2023. The decision to host this high-stakes AFC Challenge League quarterfinal here highlights Cambodia’s commitment to fostering top-level football and providing fans with unforgettable experiences in a venue worthy of the occasion.

Speaking about the venue shift, Svay Rieng FC general manager Christopher Grant expressed his excitement: “We hope that many supporters will come to support us in this magnificent stadium. If all operations and experiences go well, we may consider continuing to use Morodok Stadium for our next international matches.”

Why this match matters for Cambodia

Football has been on the rise in Cambodia, with more international tournaments and marquee matches being held in the kingdom. Hosting the AFC Challenge League quarterfinals further cements Cambodia’s place on the footballing map and provides a golden opportunity for sports tourists, expats, and passionate local fans to witness top-tier football in an incredible setting.

The match itself carries huge significance—Svay Rieng FC is the only Cambodian team competing in this newly formed international tournament. Victory here could propel them to the next round and mark a historic milestone for Cambodian club football.

Meet the teams: a battle for glory

The clash between Svay Rieng and Shan United is set to be a high-intensity encounter. The two sides faced off earlier this month in the ASEAN Club Championship, where Svay Rieng secured a thrilling 4-2 victory. Brazilian striker Cristian Roque and Laotian midfielder Bounphachan Bounkong shone in that match, and fans will be hoping for another stellar performance.

Adding to the excitement, Svay Rieng FC has bolstered their squad with two Brazilian stars, Breno Caetano and Matheus Moresche, injecting even more firepower into their attack. With these key signings, Svay Rieng is determined to make history and become the first Cambodian club to win an international title.

A must-see event for fans and visitors

For sports fans, expats, and tourists in Cambodia, this is an unmissable event. The AFC Challenge League is a fresh, highly competitive tournament featuring rising clubs from across Asia, and this match is set to deliver edge-of-the-seat action. Football lovers should seize the chance to experience the electric atmosphere at Morodok Stadium and support Cambodia’s homegrown talent on the international stage.

Beyond the quarterfinals, if Svay Rieng advances, it could mean even more high-profile matches being held in Cambodia, elevating the country’s status as a premier football destination.

Be there for the action

Mark your calendars for March 6 and get ready to witness history in the making. Whether you’re a die-hard football fan, a casual supporter, or simply looking for a spectacular sporting experience in Cambodia, this is your chance to be part of something special.

Stay tuned for ticketing details and game-day information, and let’s show the world that Cambodia is ready to embrace international football at the highest level.

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Following the success of the CIA FIRST Fun Run, CIA FIRST International School is once again bringing the community together with an exciting new event—CIA FIRST’s Golf Day. Taking place on Friday, March 21st, 2025, at the prestigious Vattanac Golf Resort, this event promises a blend of networking, sportsmanship, and inclusivity, redefining the traditional perception of golf in Cambodia.

A Premier Networking & Sporting Experience

CIA FIRST’s Golf Day is designed as a premier networking opportunity for corporate leaders, professionals, and stakeholders while reinforcing the school’s dedication to world-class education and holistic student development. This event goes beyond the sport—it serves as a platform to connect business professionals and educators in an elegant yet welcoming environment.

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While golf has long been considered an exclusive sport, CIA FIRST is challenging that perception by ensuring accessibility and inclusivity. This event welcomes golfers of all skill levels, from seasoned players to first-timers, creating a space where everyone can participate, learn, and enjoy the game. Professional coaching sessions will be available, making it a perfect opportunity for beginners to experience the sport firsthand.

Golf in Cambodia: A Growing Scene

Golf in Cambodia has been steadily growing in popularity, with world-class courses attracting both local enthusiasts and international players. Vattanac Golf Resort, the host venue for CIA FIRST’s Golf Day, is considered one of the finest golf destinations in Southeast Asia. It has played a key role in shaping the country’s golf scene, featuring meticulously designed fairways, world-class facilities, and breathtaking landscapes.

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Over the past decade, Cambodia has emerged as a hidden gem for golf tourism, with courses in Phnom Penh, Siem Reap, and coastal areas drawing professional and amateur players alike. Major tournaments and corporate golf events have increased, contributing to the sport’s accessibility and growing influence in the country. With initiatives like CIA FIRST’s Golf Day, golf is becoming more integrated into the fabric of Cambodian sports culture, opening doors for future talent and expanding participation beyond elite circles.

A Commitment to Lifelong Learning & Holistic Development

At its core, this event aligns with CIA FIRST’s mission to offer students and the broader community diverse opportunities beyond the classroom. By introducing students and families to golf, the school fosters personal growth, leadership skills, and a commitment to lifelong learning. The event highlights the school’s belief that sports play an integral role in education, helping students develop discipline, strategic thinking, and teamwork.

Join on the Green!

CIA FIRST International School invites the entire community, corporate partners, and families to take part in this exciting and inclusive event. Whether you’re looking to network, improve your golf skills, or simply enjoy a day outdoors, Golf Day at Vattanac Golf Resort is not to be missed.

For registration details and further information, please contact Mr. Codi Meyers:

• Phone Number: +855 96 852 9234
• Email: codi.meyers@ciaschool.edu.kh

Mark your calendars for March 21st, 2025, and get ready for an unforgettable day of golf, networking, and community spirit.

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Get ready to lace up your running shoes—the Phnom Penh International Half Marathon 2025 is set to take place in mid-June, offering runners a unique opportunity to experience the heart of Cambodia’s vibrant capital like never before.

With a stunning start and finish line in front of the Royal Palace, right beside the iconic Mekong River, this annual race provides a spectacular route through Phnom Penh’s historic streets, free from the usual traffic congestion. Whether you’re a seasoned runner or a first-time participant, this is your chance to see the city in a whole new light—peaceful, scenic, and filled with energy.

A Race with a Purpose

This year’s event marks the celebration of Queen Norodom Monineath Sihanouk’s Birthday, the 124th Olympic Day, and World Environment Day. 

Runners will also be supporting Kantha Bopha Children’s Hospitals and promoting a greener, more sustainable city.

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Race Categories & Registration

Choose from four race categories, ensuring there’s an event for every fitness level:

? 2km Kid’s Run – 19 EUR
? 5km Fun Run – 24 EUR
? 10km Road Race – 38 EUR
? 21km Half Marathon – 53 EUR

? Registration closes on May 7, 2025
? Discounted pricing available until March 19, 2025

Scenic & Historic Course

The racecourse is a flat, AIMS-certified route that takes participants along the Phnom Penh riverside and past historical landmarks, with parts of the Royal Palace reserved exclusively for runners. Although local authorities will manage roadways and intersections, participants are encouraged to remain aware of their surroundings while enjoying the energetic morning atmosphere of the city. The race finishes at Preah Thineang Dheva Vinnichay (Throne Hall), providing a memorable ending at one of Phnom Penh’s most significant landmarks.

What’s Included

All registered runners will receive a finisher medal, event T-shirt, finisher’s T-shirt, goodie bag, and an e-certificate. The event also provides a single-use timing chip, professional photo and video services, pacers, access to an expo, massage services, and parking facilities. Additional perks include a shuttle service to the starting line, drink and nutrition stations along the route, medical assistance, baggage drop, and toilet facilities to ensure a smooth and enjoyable race experience.

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This is more than just a race—it’s an opportunity to experience Phnom Penh’s beauty uniquely and uninterruptedly, connect with runners from around the world, and support meaningful causes. Don’t miss your chance to be part of this special event. Register today and get ready to run through the heart of Cambodia’s capital in the Phnom Penh International Half Marathon 2025!

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Meet Gechmuoy, the Cambodian mom who’s vaulting over barriers and cartwheeling into the hearts of families with her pioneering venture, Phnom Penh Gymnastics (PPG). As Cambodia’s first official gymnastics club, PPG isn’t just about teaching tumbles and handstands—it’s about balancing health, confidence, and fun for kids as young as three. With a focus on safety and skill-building, PPG is somersaulting into the spotlight as a must-visit destination for locals, expats, and visitors alike.

A Mother’s Vision for Gymnastics

Growing up, Gechmuoy always admired gymnastics but believed it didn’t exist in Cambodia. That changed when she became a mother. Determined to find something engaging and safe for her active children, she discovered a professional Cambodian gymnastics coach, Mr. Srorn.

“I wanted my kids to stay active safely, and gymnastics was the perfect answer,” Gechmuoy explains. “It’s not just about the sport; it’s about building a healthy routine and boosting confidence. Even with just a few hours a week, children benefit greatly.”

Inspired by how gymnastics improved her children’s balance, coordination, and flexibility while teaching them how to fall and land safely, Gechmuoy decided to partner with Mr Srorn to share this opportunity with other families.

The Journey of Phnom Penh Gymnastics

Phnom Penh Gymnastics began humbly in Beoung Snor in late 2022. However, due to its distance from the city, it relocated to Toul Tom Poung (TTP) in August 2024. Since then, the club has flourished, becoming a hub where Cambodian parents and expats alike are learning about the benefits of gymnastics.

“At first, we had to explain to parents what gymnastics was,” Gechmuoy recalls. “But now, more and more families understand its value, and I’m thrilled to see the progress.”

Why Phnom Penh Gymnastics Stands Out

PPG is proud to be Cambodia’s first official gymnastics club, offering a unique space where children can thrive. With modern facilities, highly skilled coaches (all former national gymnasts), and a safety-first approach, PPG ensures every child learns in a fun and professional environment.

“Not only are our coaches experienced, but this also provides them with a career opportunity after retiring from the national team. It’s a win-win for everyone,” says Gechmuoy.

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Cleanliness, safety, and an engaging curriculum are the cornerstones of PPG, making it the perfect place for kids to build confidence, strength, and social skills.

Why Kids Should Join

Gechmuoy believes that gymnastics is essential for children’s physical and mental well-being.

“It’s like going to the gym for adults,” she explains. “Kids need to move every day to release energy and feel good. After just one hour of gymnastics, they’re happier, more focused, and healthier.”

PPG’s classes are designed for children aged 3 and up, with a focus on making exercise fun and safe.

More Than Just a Gymnastics Club

“Phnom Penh Gymnastics is not just a place to learn gymnastics, it’s an opportunity for families to discover something new, make friends, and become part of a growing community.”

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“Whether you’re an expat, a local parent, or just looking for more activities for your kids in Phnom Penh, PPG offers an enriching and joyful experience,” she added.

Visit Phnom Penh Gymnastics Today!

Located in Toul Tom Poung, Phnom Penh Gymnastics is your go-to destination for kids to learn, grow, and have fun. Come see how PPG is transforming lives and bringing gymnastics to Cambodia.

Ready to join the fun? Visit Phnom Penh Gymnastics and give your kids the chance to discover their inner gymnast!

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Cambodian football fans, take note! The Cambodian Premier League (CPL) continues to deliver thrilling matches as Svay Rieng FC brought Phnom Penh Crown’s undefeated streak to an end with a dominant 3-1 victory on Sunday at the electric Svay Rieng Stadium. The match not only shook up the league standings but also showcased the rising competitiveness of Cambodian football.

The action started fast, with Svay Rieng’s right winger, Nhean Sosidan, scoring in the first five minutes. However, Crown quickly equalized in the 36th minute through Dutch striker Jelle Goselink, leaving the first half locked at 1-1.

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Drama unfolded ten minutes into the second half when Phnom Penh Crown was reduced to ten players after defender Yeu Muslim received a red card for a foul on Nick Taylor at the edge of the penalty box. Taking full advantage of their numerical edge, Svay Rieng pressed hard, securing the win with goals from Brazilian stars Silva Gabrieleiro and Pablo Augusto.

The home crowd of 3,850 fans erupted in cheers as their team handed Crown their first loss of the season. “Our players stuck to the game plan, capitalizing on opportunities and maintaining high energy throughout the match,” said Pep Muñoz, Head Coach of Svay Rieng FC, in a post-game interview.

With this victory, Svay Rieng FC has closed the gap at the top of the table, sitting just one point behind Phnom Penh Crown. The defending champions are proving once again why they remain one of the most consistent and formidable teams in the league.

But the excitement doesn’t stop there. Across the league, other matches added to the weekend’s drama. ISI Dangkor Senchey FC shocked Visakha FC with a 4-2 win, while NagaWorld FC edged out Life FC 2-1 in Sihanoukville. Kirivong Soksenchey FC earned their first win of the season with a commanding 4-1 victory over the Ministry of Interior Football Boeung Ket FC.

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The league standings are tighter than ever, with Phnom Penh Crown leading at 45 points, closely followed by Svay Rieng at 44. Visakha FC and Angkor Tiger FC are hot on their heels with 38 and 33 points respectively, setting the stage for an exciting race to the finish.

For football enthusiasts, this is your chance to experience the growing energy of Cambodian sports. Don’t miss the chance to catch these thrilling matches live and witness history being made. Get your tickets now and join the action at the Cambodian Premier League—where every game is a spectacle.

Stay tuned for upcoming fixtures, and keep supporting your teams! Football in Cambodia has never been more exciting.Association, and Angkor Tiger FC delighted fans in Siem Reap with a 1-0 win against

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Looking for a place to bowl over boredom? ProBowl Sports Academy at Khalandale Mall could be right up your alley! With top-notch lanes, a striking atmosphere, and facilities that are truly on the ball, it’s the perfect spot for residents and visitors in Phnom Penh to have some fun. 

A Must-Visit Destination for All Ages

We need to begin by saying that ProBowl Sports Academy isn’t just a bowling alley, it’s a full-fledged entertainment center. The venue boasts modern bowling lanes, professional-grade equipment, and a welcoming environment that caters to all skill levels. Perfect for birthdays, family outings, or team-building activities, it’s no wonder ProBowl has become a go-to spot for both Phnom Penh locals and international visitors.

What makes ProBowl even more special is its versatility—it’s not only a place for casual fun but also a venue for hosting top-tier events. From corporate gatherings to high-profile tournaments, ProBowl has earned a reputation as a hub for fostering connections and camaraderie.

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A Showcase of Diplomacy and Competition

For example, ProBowl recently took center stage as the host of the 2025 ASEAN Phnom Penh Circle Bowling Tournament, an event that brought together ASEAN’s diplomatic community in a spirit of friendship and collaboration. Organized by the Malaysian Embassy in Cambodia, the tournament underscored ProBowl’s reputation as a venue of choice for prestigious events.

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Held on Tuesday evening, the tournament welcomed participants from ASEAN embassies, including notable dignitaries such as Eat Sophea, Secretary of State of Cambodia’s Ministry of Foreign Affairs and International Cooperation (MFAIC). The event exemplified how ProBowl provides a space for not only fun but also meaningful connections among international communities.

A Spirit of Camaraderie and Collaboration

In his opening remarks, Shaharuddin Onn, Malaysia’s Ambassador to Cambodia, emphasized the tournament’s significance:

“This event allows all of the ASEAN Embassies in Phnom Penh to come together and, more significantly, to work together to organize this event. It’s a wonderful example of the ASEAN spirit of camaraderie and friendship,” said Ambassador Shaharuddin.

The tournament highlighted the collaborative dynamics among ASEAN embassies, with each embassy taking on specific tasks to ensure the event’s success. It also provided an opportunity for attendees to interact with MFAIC representatives and each other in a relaxed, social setting.

The Perfect Place to Bowl and Bond

Whether you’re looking for a fun activity to do in Phnom Penh or planning a memorable event, ProBowl Sports Academy is the place to be. From its world-class facilities to its ability to host meaningful occasions like the ASEAN bowling tournament, ProBowl proves it’s more than just a bowling alley—it’s a place where connections are made, and memories are forged.

So, gather your friends, lace up your bowling shoes, and head to ProBowl Sports Academy for an unforgettable experience that’s sure to be a strike!

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Kiribati, a remote Pacific island nation, is making an ambitious push to transform its footballing future. Despite its isolation and limited resources, the Kiribati Islands Football Federation (KIFF), led by President Eriati Reebo, is working tirelessly to develop the sport and elevate Kiribati’s profile on the international stage.

As one of only two associate members of the Oceania Football Confederation (OFC) aiming to join FIFA, Kiribati is already recognized as one of the strongest non-FIFA teams globally. With support from key partners, including Young Pioneer Tours, Stingz, Giordano, and international ambassador Perry Groves, this vision is steadily becoming a reality.

The Foundations of Football in Kiribati

Over the past few years, KIFF has laid the groundwork for football’s growth in Kiribati. Domestic competitions have been established, fostering local talent and building a strong football culture across the islands. Training programs for referees and officials have also been implemented, ensuring the sport is played to a high standard.

These efforts have created a solid base for football in Kiribati, but KIFF’s ambitions go far beyond local tournaments. The ultimate goal is to build a competitive national team and secure a place in the OFC and FIFA.

A National Team with Global Aspirations

Central to this vision is the creation of a full-time national team. KIFF plans to select 24 of the best players from across Kiribati’s islands. These players will train full-time in the capital, Tarawa, under the guidance of professional coaches. To support their commitment, each player will receive a small monthly stipend, enabling them to focus entirely on their development.

This program not only aims to improve individual skills but also to create a pathway for players to join professional leagues across Oceania. The national team will represent Kiribati in regional matches, uniting the nation and showcasing its footballing potential.

Collaboration and Support

This ambitious project has been made possible through collaboration with several key partners:

• Young Pioneer Tours: Responsible for managing logistics and media, YPT is ensuring that Kiribati’s footballing journey is shared with the world. Their expertise is helping to bring attention to the nation’s efforts and secure opportunities for international exposure.
• Stingz: The driving force behind Kiribati’s football shirts, Stingz is producing and selling these unique jerseys internationally. All proceeds go directly towards the development of football in Kiribati.
• Giordano: As a sponsor, Giordano provides financial and material support, helping to fund training programs and infrastructure.
• Perry Groves: The former Arsenal legend serves as Kiribati’s international ambassador, lending his name and influence to the cause. Groves’ involvement has brought credibility and attention to Kiribati’s footballing aspirations.

The Role of Charlie Pomroy

If everything goes as planned, renowned Cambodia based football coach Charlie Pomroy will be part of an international team of coaches heading to Tarawa. With a stellar resume that includes managing Soltilo, Next Step FC, and Angkor City FC, Charlie brings a wealth of experience to the table. Notably, he has also been involved in setting up football in Nauru, a project in partnership with Gareth Johnson.

While Perry Groves lends his influence as an international ambassador, Charlie’s role will focus on the hands-on coaching required to elevate Kiribati’s footballing standards. His potential involvement represents a significant step forward for KIFF’s vision.

Funding the Dream

The sale of football shirts has become a cornerstone of Kiribati’s football development strategy. These jerseys, designed to reflect the nation’s pride and culture, are being sold worldwide. The funds raised are used to bring in foreign coaches, who provide world-class training to the national team and help elevate the standard of football across the islands.

This innovative approach ensures that every fan who purchases a shirt becomes a part of Kiribati’s footballing journey, contributing directly to the growth of the sport in the country.

Regional and International Goals

Once the national team is established, the focus will shift to regional competitions. KIFF plans to organize matches against neighboring Micronesian countries, providing players with invaluable experience and exposure. These matches will also help Kiribati build a case for OFC and FIFA membership.

Joining FIFA would open doors to greater resources, international competitions, and a global platform for Kiribati’s footballers. While the journey to FIFA membership is challenging, KIFF’s determination and the support of its partners make it an achievable goal.

Overcoming Challenges

Kiribati faces significant obstacles in its quest to develop football. The nation’s remote location and limited infrastructure make logistics difficult, and securing consistent funding remains a challenge. However, the dedication of KIFF and the support of its partners demonstrate that these hurdles can be overcome.

The full-time training program in Tarawa is a bold step forward, providing players with the resources and opportunities to excel. By investing in its athletes and infrastructure, Kiribati is building a footballing culture that can inspire future generations.

A Bright Future for Kiribati Football

Kiribati’s efforts to develop football are about more than just the sport—they’re about uniting the nation, fostering pride, and creating opportunities for its people. With a clear vision, dedicated leadership, and strong international partnerships, the future of football in Kiribati looks brighter than ever.

Through collaboration with organizations like Young Pioneer Tours, Stingz, and Giordano, and with the support of Perry Groves, Kiribati is proving that even the smallest nations can achieve greatness on the world stage. Football is not just a game for Kiribati—it’s a symbol of hope and determination, and its story is only just beginning.

To buy the shirt check the following link – with Stingz able to deliver to Cambodia and beyond. You can also follow Kiribati’s journey on Facebook.

	Cambodia
	https://www.cambodialifestyle.com
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